so i went on a little trip around town this week to look at some of the current window displays that have been inspired by the London 2012 Olympic games. I was interested to see the different directions some of the big department stores had taken...
JOHN LEWIS went for a fairly subtle effect, using only red, white and blue strings stretched across plain backdrops:
'Britain get ready to look your best'
'Britain get together to catch every moment'
One window was rather more inspiring an that was showing off all of the goodies available from the Olympic shop. some cut outs of the London tourist hotspots livened it up a bit:
the cool britannia theme was carried through onto their website home page:
BENTALLS went for a cycling theme with all displays featuring wheels and facts:
'support Team GB'
who'd've thought it...
vibrant main displays were brought to life with brightly coloured circular containers displaying items and moving wheels:
FAT FACE also favoured wheels, with a bit bunting (because we haven't had enough of bunting recently!) in a surf shack set up:
this design was followed through onto their website:
CRABTREE & EVELYN went for 2 different looks:
a more cutesy girlie look...
...a far more graphic, bold approach (my favourite!)
